Content Portfolio
As an Editorial & Content Director, I drive content production, managing the editorial calendar for written projects, and ensuring content follows brand and SEO best practices.
Content Marketing & Editing
As the Editorial Director at Adorama, I am responsible for building the commerce content marketing strategy for 42West, the Adorama blog, and Scuba.com, as well as reviewing contributor pitches, top-editing all content, and building the editorial calendar.
A few highlights:
“Lens in Focus” article series, Adorama
Gear- and technology-focused series to highlight imaging tools. Ideated content format, hired professional photographers, edited, and published ongoing series.
Photography 101, Audio 101, Video 101 article and video educational seminars, Adorama
Created 101 beginner-friendly educational destinations for learning content about photography, video production, and audio development.
“The Diving Bucket List: 50 Top Diving Destinations Around the World” — gated content for email acquisition, Scuba.com
Ideated, developed, worked with writer, edited, and produced a full 60-page downloadable content package for subscribers.
Adorama Drones Monthly Newsletter — published monthly on LinkedIn
Content planned, organized, edited, and directed the publishing of a monthly drones-dedicated newsletter to full LinkedIn company audience.
Writing
In my staff roles and through contributing projects, I have covered beauty, health, wellness, fitness, technology, as well as B2B content.
A few highlights:
Technology & Electronics:
DJI’s New Mavic Mini Is a 249-Gram Ultralight Drone With a 30-Minute Flight Time, 2.7K Video & More, Adorama
How Eyewear Brands Can Help Customers Virtually Try On Glasses Online, Perfect Corp.
The Personalized Brand Experience with AI Beauty Technology, Perfect Corp.
Hands-On Review: The New Bose Sleepbuds Are Your Key to Falling and Staying Asleep, Peacefully, Adorama
How AI & AR Technologies Are Changing the Beauty Industry, Perfect Corp.
Apple Watch Series 3 vs. Series 4: How to Choose the Best One for You, Adorama
Business-to-Business (B2B) Thought Leadership:
Virtual Reality in Higher Education, Adorama Business Solutions
A Guide to Working with Adorama Business Solutions (ABS), Adorama Business Solutions
How Employers Can Improve Employee Engagement, Adorama Business Solutions
Beauty:
Glossier's New Acne Solution Is Getting Rave Reviews: Here's Why It Could Work for You, aModrn
What To Look Out For In "Non-Toxic" Nail Polish Claims, aModrn
The Simple Pantry Hack That Can Help You Fix a Broken Nail, aModrn
Health + Wellness:
Can Apricot Seeds Treat Cancer Symptoms?, Healthline
FYI: Do We Really Get Cold Feet When We Have The Jitters?, Popular Science
The Scary Reason Why More Young Women Are Having Heart Attacks, Sporteluxe
What Teas Help with Menopause Symptom Relief?, Healthline
Why You Should Try Plogging on Your Next Outdoor Adventure, aModrn
25 High-Protein Meals You Can Make In 30 Minutes Or Less, Women’s Health
This Aromatherapy Diffuser Has An 8,000 Person Wait List, aModrn
Fitness:
Equinox Launches Treadmill-Only Studio In NYC, Devoted Entirely To Precision Run, Sporteluxe
The Smart High-Tech Kettlebell That Counts Your Reps For You, aModrn
Nike's New Bra Collection Comes With Built-In Adaptive Technology, aModrn
7 Expert Tips to Buying a Gym Membership, Runner’s World via Rodale Wellness
How To Add Weights To Your Yoga Routine, Prevention via Rodale Wellness
11 Yoga Moves You Can Do at Your Desk, Bicycling
Podcast
From July 2018 to December 2020, I served as the host and producer of the Adorama Podcast. For the show, I researched, scheduled, and interviewed prominent guests on photography, business, and creative topics.
A few highlights:
Pete Souza, Chief Official White House Photographer
Taylor Rees, Documentary Director & Photojournalist
Nigel Barker, Fashion Photographer & Top Photographer Host
Misshattan, Aerial & Fine Art Photographer
Prince McClinton, Co-Founder, Art of Visuals
Chris Burkard, Surf & Landscape Photographer