About Zuzanna

Areas of Expertise

  • Content Marketing

  • Communications & PR

  • Copywriting

  • Editorial Operations

  • Influencer Management

  • Search Engine Optimization (SEO)

  • Thought Leadership

  • Strategic Planning

  • Market Trend Analysis

  • Data & Analytics

  • Project Management

  • Team Building & Leadership

  • Stakeholder Relations

  • Trade Show Planning

Zuzanna Skwiot is a seasoned, creative, and dynamic leader with proven success in devising and executing successful content, communications, and copy strategies that drive awareness, engagement, conversion, and revenue. Zuzanna has a strategic mindset with in-depth knowledge of SEO and analytics, consistently delivering measurable results.

She is currently the Editorial Director at Adorama, serving as the lead editor of B2B and B2C content across websites (Adorama.com, Scuba.com, Adorama Business Solutions), blogs (including 42West, Scuba Blog, ABS), as well as all marketing channels.

She was also the host and producer of the Adorama Podcast.

Formerly, Zuzanna was the Content Marketing Manager at Perfect Corp., where she covered beauty tech, SaaS, and mobile apps, and led content strategy for business- and consumer-focused blogs.

From 2015 to 2017, she was the Online Editor at Rodale Wellness (later acquired by Penguin Random House), where she oversaw the site’s publishing schedule, wrote and edited trending and evergreen articles, and produced all digital content.

She has previously been the Editorial Assistant (and later Staff Writer) at CafeMom, and an Editorial Intern at Glamour, where she first fell in love with content production and editorial features.

Zuzanna is a graduate of Northwestern University’s Medill School of Journalism, where she studied Journalism, International Studies, and Marketing.